We start by gathering insights about your core audiences to determine their behaviors, needs and expectations. Using that knowledge, we develop strategic plans that leverage digital and social media channels, forge relationships with advocacy organizations and other strategic partners, or conduct outreach to key influencers.
We roll-up our sleeves and work with you to understand your needs, uncover insights and identify opportunities. Whether working with your in-house staff, your agencies or reaching into our own network of like-minded strategic and creative partners, we work with you to develop approaches that will not only nurture your business, but that ultimately help you build your brand.
We create communications programs and approaches that enable you to reach and engage key audiences to deliver results.
We help you gain the skills needed to manage digital initiatives that meet the needs of your customers.
We work with you to execute your communications programs.
Marc has spent almost 20 years devising new ways to reach, engage and influence people through digital channels. Marc’s varied career includes serving as an analyst for a London-based market research group and reporting for the international news organization, Bloomberg Business News both in the US and Europe. Marc spent 14 years at Johnson & Johnson, where he handled corporate media relations, issues management, proactive financial communications, and executive communications. Marc was responsible for creating and launching Johnson & Johnson’s first corporate blog, www.jnjbtw.com, launched the corporation on Facebook and Twitter, created corporate-wide social media policies, and guided the development of a media strategy for the corporation that became a model for other health organizations to follow.
Amanda Sheldon is passionate about building a positive patient experience throughout the healthcare journey using digital and social communication. She brings an extensive track record building advocacy and brand loyalty for Fortune 100 and start-up companies in healthcare and technology.
Most recently, she led the development of digital and social strategies for Medtronic Diabetes that ignited and engaged people with diabetes and their care partners. At Medtronic, Amanda established a first-of-its-kind social community for the medical devices industry that helped build awareness for Medtronic’s diabetes therapies and generate sales, all while supporting and engaging current customers. In addition, Amanda led the development of a global direct-to-consumer strategy spanning Europe, Asia Pac, and the Americas.
Previously, Amanda was a senior vice president at Porter Novelli, where she managed the life sciences practice on the West Coast. She led strategy and development of integrated marketing communications programs to engage physicians and patients to grow awareness and sales for therapies across the health spectrum.
Amanda was named a Top 40 Healthcare Transformer by Medical Marketing and Media in 2015.
With 20 years’ experience in advertising and media, Mark has a deep background in visual and written communications for a diverse array of business-to-business and consumer marketing clients.
Following serving as Art Director for multiple agencies, Mark spent 14 years as Senior Web Designer at Munich Reinsurance America where he developed and maintained multiple corporate websites for internal and external audiences, while also engaging in corporate communications of all kinds.
Driving real-word success in the areas of web development, social media influence, content creation, digital marketing, video production and more, Mark’s added value goes beyond design to create compelling and authentic brand narratives.
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Princeton, NJ 08542
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