We start by gathering insights about your core audiences to determine their behaviors, needs and expectations. Using that knowledge, we develop strategic plans that leverage digital and social media channels, forge relationships with advocacy organizations and other strategic partners, or conduct outreach to key influencers.
We roll-up our sleeves and work with you to understand your needs, uncover insights and identify opportunities. Whether working with your in-house staff, your agencies or reaching into our own network of like-minded strategic and creative partners, we work with you to develop approaches that will not only nurture your business, but that ultimately help you build your brand.
We create communications programs and approaches that can help you reach and engage key audiences to deliver results.
We help your organization gain the skills needed to manage digital initiatives that meet the needs of your customers.
We work with you to manage the execution of your communications programs.
Marc has spent almost 20 years devising new ways to reach, engage and influence people through digital channels. Marc’s varied career includes serving as an analyst for a London-based market research group and reporting for the international news organization, Bloomberg Business News both in the US and Europe. Marc spent 14 years at Johnson & Johnson, where he handled corporate media relations, issues management, proactive financial communications, and executive communications. Marc was responsible for creating and launching Johnson & Johnson’s first corporate blog, www.jnjbtw.com, launched the corporation on Facebook and Twitter, created corporate-wide social media policies, and guided the development of a media strategy for the corporation that became a model for other health organizations to follow.
Gary is a seasoned communications professional with over 30 years of U.S. and global experience in consumer, pharmaceutical, medical device, non-profit, agency, and corporate arenas, including more than two decades at Johnson & Johnson. Throughout his career, Gary has developed a well-established track record of creating, managing, and implementing effective, cost-efficient, and measurable strategic communications programs, and an earned reputation for building strategic partnerships with customers and key influencers. Recently, he was named an Executive in Residence, Strategic Communications by the New Jersey Economic Development Authority. In this role he serves as a mentor and coach for 20+ emerging Life Sciences companies within the Commercialization Center for Innovative Technologies, a NJ-based life sciences and biotechnology incubator.
Through experience, creative thinking, inspiration and a passion for all things digital, Kara has influenced and supported organizations and teams for over 20 years. By identifying opportunities, stretching boundaries and embracing challenge, Kara creates and shapes programs that offer meaningful customer experiences, engagement, and encourage loyalty. Industries: consumer products and services, arts & entertainment, publishing, holistic health & wellness, well-being, non-profits, and more.
66 Witherspoon St. Suite 121
Princeton, NJ 08542
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