Our Thinking

Whether an established company, a start-up, or a nonprofit organization, we can help you develop strategic communications programs that reach, engage and influence key audiences. We create experiences that will not only help you become socially-relevant but deliver lasting results. 

How We Do It

 We start by gathering insights about your core audiences to determine their behaviors, needs and expectations. Using that knowledge, we develop strategic plans that leverage digital and social media channels, forge relationships with advocacy organizations and other strategic partners, or conduct outreach to key influencers.

What We Do

We roll-up our sleeves and work with you to understand your needs, uncover insights and identify opportunities. Whether working with your in-house staff, your agencies or reaching into our own network of like-minded strategic and creative partners, we work with you to develop approaches that will not only nurture your business, but that ultimately help you build your brand.

Our Team

Marc Monseau: President & Founder

Marc has spent almost 20 years devising new ways to reach, engage and influence people through digital channels. Marc’s varied career includes serving as an analyst for a London-based market research group and reporting for the international news organization, Bloomberg Business News both in the US and Europe. Marc spent 14 years at Johnson & Johnson, where he handled corporate media relations, issues management, proactive financial communications, and executive communications. Marc was responsible for creating and launching Johnson & Johnson’s first corporate blog, www.jnjbtw.com, launched the corporation on Facebook and Twitter, created corporate-wide social media policies, and guided the development of a media strategy for the corporation that became a model for other health organizations to follow.Marc is also a regular contributor to the video blog, Pharmfresh.TV, and is an advisory board member of the Digital Health Coalition.

 

Jay Bryant

Jay Bryant: Managing Director

Jay has held various roles in business and product development with agencies, publishers & software developers. Projects at Mint Collective have included work for BMS, Cutanea, Johnson & Johnson, Pfizer, Otsuka and consumer brands  Jay’s account work at LiveWorld.com included large social media projects for Walmart, Intel and Pfizer. Other work includes TV Guide, where he developed and deployed one of the largest blogging communities focused on entertainment and awarded 5 patents for development work. Earlier, Jay held senior positions at Educational Testing Service, bigchalk.com, KOZ.com and Freedom Communications.

Jay earned a BA in Photography from Southern Illinois University – Carbondale, and completed graduate studies in Journalism at the University of Nebraska – Lincoln. He got his start in journalism as an intern photographer at the White House and spent many years as a newspaper photographer and editor before starting work in digital communications in 1996.

Gina Minella

Gina Minella: Partner & Senior Moderator

Gina is one of the partners in our agency and is focused on monitoring work for pharmaceutical companies.   Her background includes training in adverse event reporting.   Before joining Mint Collective, she spent 17 year working in public schools in New Jersey.

 

Mark Violi: Chief Content Strategist

With 20 years’ experience in advertising and media, Mark has a deep background in visual and written communications for a diverse array of business-to-business and consumer marketing clients.

Following serving as Art Director for multiple agencies, Mark spent 14 years as Senior Web Designer at Munich Reinsurance America where he developed and maintained multiple corporate websites for internal and external audiences, while also engaging in corporate communications of all kinds.

Driving real-word success in the areas of web development, social media influence, content creation, digital marketing, video production and more, Mark’s added value goes beyond design to create compelling and authentic brand narratives.

Denita Stevens

Denita Stevens: Content Writer

Denita uses her experience as a writer to develop and create content for social media. Before joining the team she volunteered as a CASA in Texas and served on the board of Lake Whitney Rescue Association to organize local efforts as well as create and maintain a media presence for both local non-profits.

Before receiving her BA in journalism from Baylor University, Denita was a Sports Reporter for the “Baylor Lariat” and worked in the Sports Department at the “Waco-Tribune Herald.” She was the winner of the 2000 Academy of American Poets Prize and the 2000 Virginia S. Beall Poetry Prize after spending a summer abroad studying Spanish literature at the Universidad de Salamanca in Spain.

Her work has appeared in various publications which includes most recently the 2016 IT WOW international anthology.

 

Isabel Bryant: Project Manager

Isabel provides technical assistance to the agency for web development, video editing and audio production for our clients.  Isabel holds an MA in Audio Production from The University of Westminster (UK) and a BA in Interactive Media from The College of New Jersey.

 

Emma Devaney

Emma Devaney: Senior Moderator

Emma provides moderation and monitoring services for our pharmaceutical clients.   She has been with Mint Collective for 4 years.   Her training includes adverse event reporting and social media policies.  Emma attended Penn State. 

 

Advisor

Dr. Adam Setter

Dr. Adam Setter (Pharma.D), Chicago,IL

Dr. Setter serves as an advisor to our agency to help guide our processes in dealing with pharmaceutical clients.   Setter holds a Doctor of Pharmacy degree from Midwestern University and a B.A. in Biochemistry from Augustana College.